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Reimagining Wine: From Sauvignon Blanc to 0%, Low-Alcohol & Gin

For four decades, Giesen has pushed what’s possible with Marlborough Sauvignon Blanc. Today, that same curiosity powers a holistic portfolio—from Estate and Uncharted, to 0% wines, Pure Light (6%), and Strange Nature Gin.

The Story: Innovation Grounded in Marlborough

Giesen began in Marlborough, New Zealand, where vivid aromatics and bright acidity meet cool climate precision. We’ve honed Sauvignon Blanc craft for decades, then asked a bigger question: How can we make wine for more moments and more people, without compromising taste?

Explore the Range

Find out more about our products

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“It’s about expanding choice
—so quality wine fits more occasions, more lifestyles.”

Kyle Skene​​​​

Group General Manager

Better by Design: Sustainability in Practice

  • Vineyard stewardship and soil health across Marlborough sites

  • Smart resource use and continuous efficiency improvements in our production

  • Investment in technology (e.g., aroma-preserving dealcoholization) to minimize waste and maximize flavor

  • Packaging choices guided by quality, weight, and transport footprint

  • Product Arc (video tiles + copy + Wine.com CTAs)

  • Frame this as the editorial “path” your videos follow. Each block includes a 10–20s cutdown, 60–90s full review, tasting highlights, and a Shop on Wine.com button. Use consistent cards for scannability.

Estate Sauvignon Blanc

(Marlborough)

Zesty citrus, tropical lift, refreshingly crisp finish.

Pairing Note: Ideal with seafood, fresh salads, and sunny afternoons.

Uncharted Sauvignon Blanc

(Marlborough)

A more textural, site-expressive take, layered aromatics, mineral length.

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Pairing Note: 

Giesen 0% Sauvignon Blanc

(Non-Alcoholic)

Sauvignon Blanc, reimagined at 0%, bright aromatics, crisp and refreshing, <0.5% ABV.

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Contains <0.5% alcohol by volume.

Pure Light 6%

(Low-Alcohol)

Lower alcohol. Real flavor. Balanced for long lunches and lighter moments.

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Pinot Gris

Sauvignon Blanc

Strange Nature Gin

(from Sauvignon Blanc spirit)

Distilled from Sauvignon Blanc spirit for bold, aromatic character, bright, herbaceous, unmistakably NZ

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For legal clarity on spirits, ensure US retail link points to Wine.com’s gin PDP (if applicable in target states). (NEED TO UPDATE)

How We Reimagine Wine

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Why It Matters?

Choice matters. Whether you’re reaching for a classic Marlborough SB, exploring low-alcohol balance, embracing 0% for weeknights, or mixing a gin & tonic with Sauvignon Blanc character, our aim is the same: great taste, made responsibly, from New Zealand.

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