A new year always brings resolutions and, for many, a promise of more balance in alcohol consumption. Mindful drinking is a clear global trend and Dry January presented a fabulous way for wine consumers to embrace moderation and try out some new beverage alternatives. Our alcohol-removed wine options have been carefully crafted by our winemaking team for several years, with quality at the forefront.
We select specific premium parcels of fruit in the vineyard best suited for our 0% wines, we are the first NZ winery to own our spinning-cone technology and have a team of specialists who manage the entire production of our 0% wines. This enables us to grow capacity, continually improve quality, and continue to innovate with new varietals added to the range. As a family-owned wine company, providing options for all consumer segments and occasions remains important but we know we need to continue to evolve. We recognise that preferences are changing and love that we can offer wine for many occasions.
As we enter the USA Market, we’re overwhelmed with the feedback on the quality of our alcohol-removed Giesen 0% range from media and influencers alike. With Dry January taking centre stage, the products have truly been embraced, and the quality of our offering is lauded. Here are some of the highlights:
GIESEN 0% IN DRY JANUARY NEWS:
Great coverage supporting the non-alcohol category:
CNN: The 13 best non-alcoholic wines we’re sipping on this Dry January | CNN Underscored
Yahoo Life: The Food Trends to Get Excited About in 2024, According to Experts
Forbes (Jan-18) How Non-Alcoholic Wine And Perfume Are Similar – Giesen Winemaker Explains
Washington Post (Jan-18): Even with the alcohol removed, these new wines are actually good
ManTripping (Jan-15): Celebrating "Dry January" With A De-Alcoholized Wines Pairing From Fre and Gieson 0%
CBS Los Angeles (KCBS-TV) Interview with Hillary Sheinbaum
NBC News: How to Participate in Dry January 2024.
The positive reviews reflect not just our products' taste; they symbolise a growing acceptance and appreciation for a new lifestyle choice in America.
EMBRACED BY THE COMMUNITY
Giesen 0% in Dry January wouldn't be complete without the support of influencers who have embraced Giesen and shared their experiences with their own audience.
Dry Jan Reel featuring Giesen 0% Sauvignon Blanc | Mike Kubiesa.
Dry Jan Reel featuring Giesen 0% Sparkling Brut and Raspberry Lemon Mimosa | Maria Hallam.
Dry Jan Reel featuring Giesen 0% Riesling | Chef Maxwell Nelson.
Their genuine excitement and positive sentiments speak volumes about the popularity and acceptance of Giesen within the social media sphere.
SHOWCASING OUR PRODUCTS
The heart of our success lies in a product range of alcohol-removed choices. Not only do they taste great, they are also lower in calories compared to full-strength wines.
0% Sauvignon Blanc – Our most popular option, just as you’d expect from premium New Zealand Sauvignon Blanc fruit
0% Rosé – Refreshingly dry with crisp clean flavors
0% Pinot Grigio – Aromatic, crisp with delicate floral notes
0% Premium Red – Super smooth and full-bodied
0% Riesling – Expressive, crisp and refreshing
0% Sparkling Brut – brand new and toasting its arrival
A CONTINUED COMMITMENT TO QUALITY
Our Group General Manager Kyle Skene shared the inspiration behind the range in a Business of Drinks Podcast with Felicity Carter and Erica Duecy. It’s worth a listen or have a read of their wrap-up online https://www.businessofdrinks.com/p/building-10-million-in-non-alc-wine
Cheers to a month of moderation, togetherness, and the delightful Dry January experience! As other parts of the world embark on periods of ‘damp drinking’ like Feb Fast, it’s wonderful to offer choices in consumers’ repertoire – wines for different occasions. Join us in making every sip count.
Do you want to speak to one of the team about stocking our 0% range in the US? Visit our trade and retailers page here to get started.