KROGER WELLNESS FESTIVAL 2022 RECAP

Updated: Oct 27

We sampled our award-winning non-alcoholic wines, met Giesen 0% fans from everywhere, and taught festival-goers more about the 0% movement — with 0% risk of a hangover after — at the 2022 Kroger Wellness Festival.


Giesen Non-Alcoholic Wines at the 2022 Kroger Wellness Festival


The 2022 Kroger Wellness Festival took place in Cincinnati last weekend (Sept. 23-24)! Giesen 0% was a proud sponsor at this year’s festival and celebrated all things wellness alongside superstars like soccer legend and Olympian, Abby Wambach, New York Times best-selling author, Chrissy Teigan, and country music sensations, including Eli Young Band, Carrie Underwood, and Tom Wurth, all weekend long. The Giesen team was joined by local (and renowned) mixologist, Molly Wellmann, and had a blast immersing themselves in the health and wellness space while turning thousands of incredible people into forever fans of Giesen 0%!



The Kroger Wellness Festival is a free, two-day event in Downtown Cincinnati, created to feed the mind, body, and spirit of consumers and designed to help people live healthier lives. At the festival, guests participated in celebrity-studded fitness challenges, live cooking demos, and concerts. Plus, they enjoyed a family fun zone for the kids and expert-led seminars for the adults — and went home with an endless amount of product samples for everyone from Kroger’s favorite brands.


Read on to discover all the things health, wellness, and Giesen 0% that happened at the festival last weekend — including what we poured and mixed at our tent, who we collaborated with, and what we checked out while we were there!



Non-Alcoholic Wines We Poured

When we say there’s a Giesen wine for every occasion, we mean it! The Kroger Wellness Festival was the perfect place to serve our 0% alcohol, 100% flavor favorites. See below for details and footage of what we poured, and read on to hear about what we mixed — and who with!



  • Giesen 0% New Zealand Sauvignon Blanc: Discover the world’s first and the nation’s top-selling premium non-alcoholic New Zealand Sauvignon Blanc for yourself. It’s mouth-wateringly juicy and bright — and perfect for a day of festivities.

  • Giesen 0% New Zealand Rosé: Experience America’s #1 selling premium non-alcoholic New Zealand Rosé. It’s a light and fresh addition to any dinner table or social gathering — or festival!

  • Giesen 0% New Zealand Premium Red: Don’t miss your chance to try the latest edition to Giesen Wines fast-growing, alcohol-removed range — smooth, full-bodied New Zealand Premium Red (Merlot) with the alcohol gently removed.

What We Mixed

Hundreds of Giesen 0% fans joined us at the Giesen Pavillion (516) for a two-hour mocktail happy hour from 4:00 - 6:00 PM on Friday and Saturday. We mixed up our latest-and-greatest cocktail, created by local mixologist, Molly Wellman (named 2019 Bartender of the Year, Nightclub & Bar; featured in Washington Post and New York Times). The drink — The Dream Mocktail, is inspired by wellness, perfect for sharing, and crafted exclusively for the festival. Molly joined us Saturday and taught everyone how to create the delicious (and good for you) mocktail, with all ingredients sourced from Kroger — naturally.



"The Dream Mocktail" FT. Giesen 0%

The Dream Mocktail - Featuring Giesen 0% Sauvignon Blanc
"The Dream Mocktail" FT. Giesen 0%

> 4 oz Giesen 0% New Zealand Sauvignon Blanc

> 1 tablespoon Kroger apricot preserves

> 1/4 oz orange blossom water

> Fresh Lemon peel


Directions: Add preserves, orange blossom water, and wine to a cocktail shaker. Add ice. Shake shake shake. Strain into a chilled wine glass and garnish with a lemon peel. Enjoy!

For more non-alcoholic cocktail recipes, feel free to download our recipe book.

 

Missed us this year? It’s not too late to join the 0% movement — and have zero risk of a hangover to follow. Find Giesen 0% at a store near you and check out all the highlights and videos saved here on our @Giesenwines Instagram profile.

Thank you to everyone that stopped by our tent. It was fantastic to meet so many like-minded people in the wellness space! It was our pleasure to share our latest Giesen 0% non-alcoholic wines and to have chats about the fast-growing world of alcohol-free drinks. #giesenwines #krogerwellnessfestival


Giesen Team at The Kroger Wellness Event
Giesen Team at The Kroger Wellness Event