For Dry January and Beyond, by Hillary Sheinbaum Hilary Sheinbaum - Enjoying Giesen 0% The Holiday season has come and gone and everyone is ready for a New Year that feels more cheerful and promising, filled with wellness and happiness. It’s the perfect time for Dry January – a global movement that focuses on experiencing the personal challenge and proven benefits of mindful drinking choices. Trend journalist and author of The Dry Challenge, Hilary Sheinbaum, has joined forces with our Giesen 0% range to make your Dry January journey rewarding, rejuvenating and reflective with ten “Top Tips for Dry January”. Curious about trying “dry”? Take a look at Hilary’s tips for fun, inspiring ways to lose the booze for Dry January or any other alcohol-free occasion.” Hilary's Top Tips for Dry January Build Out an N.A. Activity Calendar — Keep your schedule (and your drinking hands) busy! Rather than opting for a beer after work, instead proactively plan your nights and weekends so you can participate in things you love to do, whether that’s yoga, an art class, team sports, reading more books or something else entirely! Recruit a Friend , or at Least A Support System — There’s strength in numbers! You can make a bet with a friend to see who can go 31 days without alcohol (I did!) or team up with a friend so you can support each other during the highs (not drinking) and the lows (venting about not drinking). Drink N.A. Bevs — Swap the alcoholic version of your favorite wines with Giesen 0% varieties! Their popular non-alcoholic range, including white , red , and rosé styles, offers mindful wine drinkers a lower-calorie, non-alcoholic option to match healthy lifestyles. This way, you can participate in Dry January and eliminate alcohol for the month without giving up wine. Take Note (And Notes) On How You Feel — Motivation can come in all shapes and sizes, but seeing hard data can show you a major difference. Write down how you are feeling on Day 1 (coming off of the boozy holiday season), and check in once a week (or daily, if you’d like). Keep a record of how many hours of sleep you’re getting, your mood, how many hangovers you’re enduring (read: zero) and see how your month evolves without alcohol. Store Your Booze — You don’t necessarily have to pour your alcohol down the drain but leaving bottles in plain sight can serve as a reminder that wine, beer, spirits and cocktails are readily available. With that, stashing booze away can certainly help! Out of sight, out of mind. Satisfy Sweet Cravings with Mindful Choices — — When you reduce your alcohol consumption, you might start craving the sugar in your favorite drinks. To keep things in balance, open a bottle of Giesen 0%, like New Zealand Riesling , which delivers a satisfying, fruit-forward N.A. option at only 33 calories per 5 oz and no added sugar (compared to 110+ calories for full-strength wine). And go ahead, treat yourself to quality snacks like dark chocolate morsels, dry fruits, or salted caramel popcorn. Plan Out Your Nights — If/when you do decide to partake in activities where alcohol is present, think through how your night will go! If you're headed to a party, practice ordering a nonalcoholic drink (or bring your own to gift the host/ess and drink yourself). You can also rehearse saying “no thank you” to alcoholic beverages, in your own way. Be Kind To Yourself — Giving up alcohol for any amount of time is hard! Alcohol is embedded in so much of what we do: celebrations, grief, boredom, entertaining — the list goes on! So, don’t be too hard on yourself. Of course, if you are struggling, please speak with your doctor. Build in a 1-Drink January — Dry January isn’t about being perfect, it’s about reducing your alcohol consumption and seeing how it changes your day-to-day life. That said, if you have a big celebration, a wedding, or a bad day and you happen to drink (or plan on it), just pick up where you left off and continue on with the rest of your month: dry! Promise Yourself a Reward At The End— After going a month without booze, you can celebrate however you choose. Perhaps you’ve been eyeing a pair of shoes, a meal at a special restaurant or a vacation. Go for it! You deserve to treat yourself. Hilary Sheinbaum is the author of “The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month” and can be found on Instagram at @Hilarywritesny .

A new year always brings resolutions and, for many, a promise of more balance in alcohol consumption. Mindful drinking is a clear global trend and Dry January presented a fabulous way for wine consumers to embrace moderation and try out some new beverage alternatives. Our alcohol-removed wine options have been carefully crafted by our winemaking team for several years, with quality at the forefront. We select specific premium parcels of fruit in the vineyard best suited for our 0% wines, we are the first NZ winery to own our spinning-cone technology and have a team of specialists who manage the entire production of our 0% wines. This enables us to grow capacity, continually improve quality, and continue to innovate with new varietals added to the range. As a family-owned wine company, providing options for all consumer segments and occasions remains important but we know we need to continue to evolve. We recognise that preferences are changing and love that we can offer wine for many occasions. As we enter the USA Market, we’re overwhelmed with the feedback on the quality of our alcohol-removed Giesen 0% range from media and influencers alike. With Dry January taking centre stage, the products have truly been embraced, and the quality of our offering is lauded. Here are some of the highlights: GIESEN 0% IN DRY JANUARY NEWS: Great coverage supporting the non-alcohol category: CNN: The 13 best non-alcoholic wines we’re sipping on this Dry January | CNN Underscored Yahoo Life: The Food Trends to Get Excited About in 2024, According to Experts Forbes (Jan-18) How Non-Alcoholic Wine And Perfume Are Similar – Giesen Winemaker Explains Washington Post (Jan-18): Even with the alcohol removed, these new wines are actually good ManTripping (Jan-15): Celebrating "Dry January" With A De-Alcoholized Wines Pairing From Fre and Gieson 0% CBS Los Angeles (KCBS-TV) Interview with Hillary Sheinbaum NBC News: How to Participate in Dry January 2024. The positive reviews reflect not just our products' taste; they symbolise a growing acceptance and appreciation for a new lifestyle choice in America. EMBRACED BY THE COMMUNITY Giesen 0% in Dry January wouldn't be complete without the support of influencers who have embraced Giesen and shared their experiences with their own audience. Dry Jan Reel featuring Giesen 0% Sauvignon Blanc | Mike Kubiesa. Dry Jan Reel featuring Giesen 0% Sparkling Brut and Raspberry Lemon Mimosa | Maria Hallam. Dry Jan Reel featuring Giesen 0% Riesling | Chef Maxwell Nelson. Their genuine excitement and positive sentiments speak volumes about the popularity and acceptance of Giesen within the social media sphere. SHOWCASING OUR PRODUCTS The heart of our success lies in a product range of alcohol-removed choices. Not only do they taste great, they are also lower in calories compared to full-strength wines. 0% Sauvignon Blanc – Our most popular option, just as you’d expect from premium New Zealand Sauvignon Blanc fruit 0% Rosé – Refreshingly dry with crisp clean flavors 0% Pinot Grigio – Aromatic, crisp with delicate floral notes 0% Premium Red – Super smooth and full-bodied 0% Riesling – Expressive, crisp and refreshing 0% Sparkling Brut – brand new and toasting its arrival A CONTINUED COMMITMENT TO QUALITY Our Group General Manager Kyle Skene shared the inspiration behind the range in a Business of Drinks Podcast with Felicity Carter and Erica Duecy. It’s worth a listen or have a read of their wrap-up online https://www.businessofdrinks.com/p/building-10-million-in-non-alc-wine Cheers to a month of moderation, togetherness, and the delightful Dry January experience! As other parts of the world embark on periods of ‘damp drinking’ like Feb Fast, it’s wonderful to offer choices in consumers’ repertoire – wines for different occasions. Join us in making every sip count. Do you want to speak to one of the team about stocking our 0% range in the US? Visit our trade and retailers page here to get started.

The citrus and crisp flavor notes of the wines made me crave something equally light and crisp. I thought that a fresh salad would go perfectly with both the Giesen 0% Sauvignon Blanc and the Estate Sauvignon Blanc. I had my sisters taste test some salad ideas with the wines with me - we all agreed that this combo was our favorite. Sami Smith @hopeandhummus Ingredients 4-5 Cup mixed greens of your choice 2 red peppers, chopped into bite-size pieces 1 avocado, sliced 1 lb. fresh asparagus, trimmed 1 Tbsp olive oil 1/4 Cup roasted pine nuts for topping Goat cheese crumbles for topping Balsamic glaze for dressing Directions Heat a medium pan over medium-high. Add olive oil. Add the asparagus and pepper. Cook until tender to the desired amount of char. Add your mixed greens to a bowl and top with the asparagus, red pepper, avocado, pine nights, goat cheese, and balsamic glaze. Enjoy with Giesen 0% or Estate Sauvignon Blanc!

My perfect pairing with Giesen 0% Sauvignon Blanc is fresh herby Chicken & Veggie Kabobs - you can grill these or air fry them! It’s the perfect balanced meal paired with Giesen’s light, fresh, and crisp Sauvignon Blanc. Nicki Megia @tastewithnicki Ingredients 1 lb. chicken breast, sliced into bite-size pieces 2 medium zucchinis, sliced into bite-size pieces 1 bell pepper, sliced into bite-size pieces 1 red onion, sliced into bite-size pieces l/2 Cuip olive oil 1 lemon, zested 1/4 C basil, minced 1/4 C parsley, minced 1/4 C scallions, minced 2 TB oregano l tsp garlic, minced l tsp salt 1 tsp pepper Yogurt and herb sauce, such as tzatziki Directions Marinate chicken in herbs and olive oil for 30 minutes. Add chicken and veggies to skewers. Reserve any remaining marinade to brush cooked skewers when done. Grill until charred on all sides, about 8-10 minutes. Finish with the remaining marinade. Serve with a fresh yogurt tzatziki sauce. We absolutely loved this with a glass of Giesen 0% Sauvignon Blanc!

I grew up in Mexico and dishes “al ajillo” are very popular. All that means is food cooked in a garlicky sauce! Who doesn’t love that? I loved using Giesen 0% Sauvignon Blanc in the actual recipe. The acidity and crisp notes in the wine really balance out the saltiness/richness of the dish! Nadia Aidi @Foodmymuse Ingredients 1 lb. shrimp, peeled & cleaned 2 Tbsp olive oil 2 shallots, finely chopped 3 garlic cloves, thinly sliced 4-6 chile de arbol (broken into small pieces) or 1 TB crushed red pepper 1 lemon, halved 3/4 Cup Giesen 0% New Zealand Sauvignon Blanc 4-5 Tbsp high-quality unsalted butter Crusty bread of choice. 1/4 Cup fresh parsley, chopped 2 Tbsp fresh chives, minced Salt and pepper to taste Directions Pat shrimp dry and season well with salt and pepper. Preheat a pan on high for 2 minutes. Add olive oil, and lower heat to medium-high. Sear the shrimp for 25 seconds per side and set aside. Lower heat to medium, add shallots and garlic. Sauté for 5 minutes, mixing often. Add in chile de arbol and wine. Reduce by half for about 5 minutes. Return shrimp to pan and cook another 2 minutes. Squeeze half the lemon over the dish. Add herbs. Remove from heat and add the butter. Serve toasted crusty bread and the remaining lemon on the side. Enjoy with a refreshing Giesen 0% Sauvignon Blanc!

This recipe is easy, gluten-free, and a lot healthier for you than regular cobbler. Everyone in your home will love it! Pair this sweet treat with light, crisp, and refreshing Giesen 0% Sauvignon Blanc; the vibrant flavors of peach and strawberries are the perfect complement and will definitely hit the spot! Jillian Glenn @peanutbutterandjillybeans Ingredients Filling 1 1/2 C fresh strawberries, sliced into quarters 2 peaches or nectarines, cored and diced 1 Tbsp melted vegan butter 4 Tbsp agave Batter 2 Tbsp melted vegan butter 1 cup old-fashioned rolled oats 2/3 cup almond milk or oat milk 1/2 cup regular or gluten-free all-purpose flour 1/2 tsp cinnamon 1 tsp baking powder 3 TB agave Directions 1 Slice the strawberries and peaches. Grease a pie dish with baking spray. Preheat oven to 350°. Melt 1 Tbsp of vegan butter in large skillet at medium heat, then add the berries, peaches, and agave. Cook, stirring frequently, for 5-7 minutes or until the berries have softened. Transfer the berries and peaches to the greased pie dish. In a separate bowl, add 1 Tbsp melted vegan butter, oats, milk, cinnamon, baking powder, and agave. Mix well, then add the flour. Mix until a thick oatmeal cobbler batter is formed. Pour the cobbler batter over the berries and peaches. Bake the cobbler for about 15 minutes or until the oats are cooked through. Broil for 1-2 minutes at the end to give the cobbler more color. Serve warm, topped with vegan vanilla ice cream. Enjoy with a glass of Giesen 0% Sauvignon Blanc!

These spiced tofu and vegetable skewers with fresh mango and tomato salsa can be eaten on their own or with tortillas to make them tacos! Giesen 0% Sauvignon Blanc goes beautifully with the citrus in the salsa and fresh herbs woven throughout the meal. Immy Lucas @sustainably_vegan Ingredients For the salsa 2 ripe mangoes, diced 1 large heirloom tomato, diced 1/2 red onion, diced 1 lime, juiced 1 tsp salt 1/2 C fresh coriander, chopped For the skewers 1 block extra firm tofu 4 bell peppers (any color), seeded 1 C mushrooms, or your favorite vegetable for skewers (even pineapple!) 2-3 TB olive oil 1 tsp salt 1 TB smoked paprika 1/2 tsp cayenne 1/2 tsp lemon powder 1 tsp cumin Plant-based sour cream & fresh limes to serve Directions For the salsa, mix all ingredients in a medium bowl. Let sit for 30 minutes to allow flavors to infuse. For the skewers, chop the veggies and tofu into 1-inch pieces. Add to a bowl, and toss with olive oil and spices. Layer on skewers (if using wood skewers, soak in water for 10 minutes ahead to avoid burning). Grill skewers until cooked and charred to taste. Serve with plant-based sour cream and limes. Option: add tortillas on the side to make tacos. Enjoy with Giesen 0% Non-alcoholic Sauvignon Blanc!

This refreshing poke plate is light, airy and perfect for a hot summer day. Pairing it with Giesen 0% New Zealand Sauvignon Blanc makes it even better! This alcohol-removed wine has a lovely aroma of fresh lime and lemon and its citrusy, crisp finish (and low calories!) pairs wonderfully with my poke. Hannah Kling @lovelydelites Ingredients 1/2 lb. sushi-grade tuna, sliced into bite-size pieces 1 tsp sesame seed oil 1/4 C coconut aminos 1 tsp red wine vinegar 1/2 TB hot honey 2 tsp ginger, grated 1 tsp garlic, minced 2 TB jalapeño, diced and seeded 1/2 C red onion, diced 1/4 C green onions, finely chopped 1 C fresh mango, sliced into bite-sized pieces 1/4 C cilantro, chopped 1 tsp sesame seeds Crispy wonton chips to serve Directions Prep and gather all ingredients as noted. In a large bowl, combine the tuna, sesame seed oil, coconut aminos, red wine vinegar, and hot honey. Mix well. Add the grated ginger and garlic. Mix in the jalapeño, mango pieces and red onion. Mix well, cover and refrigerate for 10 minutes. When ready to serve, add the green onions, cilantro and sesame seeds. Mix until ingredients are well combined and serve with crispy wonton chips. Enjoy with Giesen 0% Sauvignon Blanc!

Thomas and I have been trying to be more intentional about having date nights. We used to have pizza and wine nights all the time ... Both of our pizzas turned out amazing with the Giesen wines 0% New Zealand Sauvignon Blanc. It contains no alcohol, but still has that classic Sauvignon Blanc flavor.” Dani Breiner @danishealthyeats Ingredients 1 pizza crust 1/2 C Alfredo sauce (I chose a paleo Alfredo) 1/3 red onion, thinly sliced 3/4 C broccoli, finely chopped Shredded cheese of choice 1/2 TB olive oil Optional: diced jalapeño Directions Sauté the onions in olive oil over medium heat until softened. Spread the sauce over the pizza. Top with the broccoli, onion and jalapeño. Bake according to your crust instructions. Enjoy with a glass of Giesen 0% Sauvignon Blanc!

“It’s a classic favorite, which is why I chose to pair it with Giesen’s Sauvignon Blanc – the combination of Giesen’s citrusy and fruity notes married with the herbaceous pea pesto bruschetta is truly a match made in heaven!” Ashley Hankins @eatfigsnotpigs Ingredients Tomato Topping 1 lb. ripe tomatoes, diced 1/2 C red onion, minced 3 TB extra virgin olive oil 1 TB basil, minced, plus more for garnish 1 tsp flakey sea salt, plus more to serve Bread 1 rustic loaf or baguette, cut into ½ inch slices Extra virgin olive oil, for brushing 1-2 cloves garlic Pea Pesto 1 C fresh peas, shelled 1/2 C basil, plus more for topping 1/4 C olive oil 1/4 C nutritional yeast 1/4 C pine nuts 4 cloves garlic 1 TB fresh lemon zest 1 TB fresh lemon juice 1 tsp kosher salt Optional Garnish: Balsamic glaze Directions Tomato topping: combine all the topping ingredients in a bowl and mix to combine. Taste and adjust salt if necessary. Set aside. Add all pea pesto ingredients to a food processor. Pulse until smooth. Lightly brush sliced bread with olive oil and grill until crisp. When cool to touch, but still warm, rub the grilled side of the bread with the garlic. To assemble: smear pea pesto to evenly coat each slice of grilled bread. Top with large spoonful of the tomato mixture. Drizzle with balsamic glaze and fresh basil. Enjoy with Giesen 0% Sauvignon Blanc!

We are raising a glass to summer produce with this Cucumber Peach Salad that pairs perfectly with Giesen Wines 0% Sauvignon Blanc or Giesen Wines Estate Sauvignon Blanc! Blair Horton @holisticrendezvou Ingredients 1/2 C red onion, diced 3 C Persian cucumbers, chopped 2 white peaches, chopped 1/2 C parsley, diced 1 avocado, chopped 2 TB olive oil 1 TB Ume plum vinegar 1 lime, juiced Salt to taste Directions Combine all ingredients in a large serving bowl and mix. Serve chilled. Enjoy with Giesen 0% Sauvignon Blanc!

An Alcohol-free Cocktail Recipe featuring Giesen 0% Premium Red Ingredients 60ml Giesen 0% Premium Red 165ml San Pellegrino Grapefruit Tonic Method Pour Giesen 0% Premium Red into a glass filled with ice Top with San Pellegrino Grapefruit Tonic. ENJOY CHILLED! We’d love to see your 0% wine cocktail creations! Tag us @giesenwines